Your 2013 Phrase to Know – Content Marketing

So while I am still explaining the acronym “SEO” to some folks (yes, I know), along comes the son of SEO – Content Marketing.  In consultant-speak, content marketing is explained as follows (compliments of the Content Marketing Institute):

Basically, content marketing is the art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

In other words, you are (hopefully) experiencing content marketing right now as you read this.

Generally, I consider this is a positive development. We have all been to those websites where all the effort went into getting you there, only to blow it by have nothing useful to say.  But execution is everything, as pointed out by this helpful warning.

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